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"Be the Change You Wish to See in the World."

5 Body-Positive Fashion Companies

3/3/2017

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TRUE Model Jaclyn in Aerie's Body Positive "Share Your Spark" campaign.
The National Association of Anorexia Nervosa and Associated Disorders states that approximately eight million people in the US have anorexia nervosa, bulimia, and other related eating disorders. Unrealistic standards are constantly emphasizing the “ideal” image of how we’re expected to look, and as a woman involved in an industry that is so focused on body image, I’m constantly taking the necessary steps to address this issue and encouraging others to do the same. National Eating Disorders Awareness week, referred to by the National Eating Disorders Association as #NEDAwareness Week, is a way of shining a spotlight on eating disorders and emphasizing the need to put life-saving resources into the hands of those in need. By shattering the stigma placed on those with eating disorders and stressing the importance of loving your body and maintaining a body-positive lifestyle, we’re one step closer towards fighting the struggle with eating disorders all together. Here are 5 companies that not only offer quality products but also donate a percentage of their profits to eating disorder campaigns while promoting body-positivity and self-love. ​
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1. Aerie

American Eagle’s Aerie has partnered with the National Eating Disorders Association (NEDA) as the lead sponsor of the non-profits ongoing national walks awareness program, NEDA Walk. Save a Life, an organization that raises funds for advocacy and educational programs, spreads awareness about the seriousness of eating disorders, and provides support for the local community. NEDA holds more than 65 walks each year in cities across the nation. Aerie has already made a corporate commitment to body-positivity in its advertising and marketing materials by pledging to no longer retouch their models in any way. They promote campaigns such as #aerieREAL, #LoveYourSelfie, and #ShareYourSpark (which featured TRUE's own, Jaclyn S.), which promote body positivity and teach girls to love themselves the way they are. 
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2. Sweet Cavanagh Jewellery​

Free Me, a London based charity, is the owner of Sweet Cavanagh. This charity provides free care and support to women recovering from eating disorders and addictions. In addition to providing support and motivation, they also give their members a platform to become self-employed as jewelry designers and creators, which empowers them in ways they could not have imagined when in the depths of their illness. Women have access to individual and group therapy, drama and movement therapy, and individual and group nutritional counseling with a registered dietician. All profits from Sweet Cavanagh jewelry sales go back into the Free Me Charity.
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3. Wear Your Label

Founded by Kayley Reed and Kyle MacNevin, Wear Your Label is a clothing line that was created as a means to fight the stigma surrounding mental illness. The clothing line features shirts with saying such as “It’s Okay Not to Be Okay.” These messages of self-care and self-love are conversation starters that will help to chip away at the stigma surrounding mental health, creating conversations meant to inform, educate, and unite individuals. Wear Your Label also features awareness bracelets for mental health disorders, including eating disorders. 10% of all purchases of clothing and their bracelets are donated to related mental health organizations and initiatives.
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4. Modcloth

Modcloth prides themselves on being a fun, friendly company that’s expressive and unique. Committed to inspiring personal style and helping their community and customers feel like the best version of themselves, their exclusive line of apparel is available in a full range of sizes – because they believe fashion is for every body. Modcloth became the first fashion company to sign the Heroes Pledge for Advertisers – a pledge that recognizes the importance of protecting children from the effects of “photoshopped” ads. The petition asks advertisers to “do [their] best not to change the shape, size, proportion, color and/or remove/enhance the physical features” of their models. Modcloth does not feature professional models on their site – they take the acts of self- love and body positivity to the next level.

5. Lonely Lingerie

Helene Morris, Director of Lonely Girl Lingerie wanted to show that lingerie imagery could be beautiful and natural, and that’s exactly what this brand did. Lonely celebrates the strength and individuality of women by fostering a sense of positive body image and freedom of expression via the Lonely Girls Project, a journal featuring candid portraits of women around the world in their own spaces wearing Lonely their own way. Representatives of Lonely Lingerie urge women to love their body and exemplify the importance of self-love and self-acceptance.

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5 Favorite Ways to Re-ENERGIZE!

3/2/2017

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Credit: Nick Finochio Photography
Looking for ways to recharge?
While I love the holidays and the extra time they afford me to spend with family and friends - the extra travelling and stresses associated with them can really take a toll and leave me feeling run-down once they have passed. And, as someone who spends time on both the west and east coast during the winter season, the change in climate and the time differences are also taxing. To combat stress and to stay healthy and energized, I’ve come up with a handful of ways to re-center and recharge myself when my schedule is especially busy or I’m beginning to feel rundown.  
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1 - 10 X 3 Stretching
There are three times a day that I feel stretching or practicing 10-minutes of yoga really help me to feel more energized or relaxed – and it is exactly that dual nature of stretching and yoga that I love! I like to do slow, controlled, and strengthening yoga and relaxing stretches that help me to loosen my muscles and unwind. I find that breaking up my stretching into three 10-minute sessions is more manageable and more beneficial than trying to squeeze in 30 minutes on a busy day. When I do have more time to spare, I like to increase my sessions to 20-minutes each, or to pair my smaller sessions with a larger workout, like skiing, biking or spinning in the winter.
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2 – Staying Fueled
It may sound cliché, but what you eat really can make a difference in how you feel! I find that a hearty, healthy breakfast and several nutritious snacks throughout the day help to keep me going! My favorite energizing breakfast for when I’m on the go is a protein packed smoothie. I always have hard boiled eggs in the refrigerator and like to grab them on my way out for an extra boost of protein and nutrition, though I usually only eat the egg whites. When I’m not on the go, a veggie egg white omelet is my go-to. Some of my favorite daytime snacks include travel size pouches of various nut butters, fresh bananas or melon, healthy trail mixes, and dried fruits.  
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3 - A Change-Up
Sometimes, I find that I need a good change-up in my schedule to get me motivated and energized! Routines are great and really do help to keep me focused and motivated, but sometimes a little change can do wonders for giving new motivation and life to your day-to-day schedule. A change-up does not have to be something grand, it can be something as simple as actually taking a lunch break outside of the office, meeting a friend for a cup of coffee, or working from a different location. By incorporating something new or unexpected into my day, I feel more inspired and alive! Besides, you never know what new connections or friends you might make when you switch things up!  
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4 - Cut Down Caffeine
I know this advice seems counter-intuitive and don’t get me wrong - I love a strong, bold cup of joe! But, overdoing it with the caffeine can actually make you feel even more tired and run down! It is for this reason that you should try to limit yourself to just 1 coffee or latte in the morning. If you’re craving an afternoon beverage, opt for decaf coffee or naturally decaf tea. Sometimes just getting out and getting a hot beverage is all you need to combat an afternoon slump! Another surprising tip that works wonders is drink more water! Dehydration can leave you feeling rundown and tired, so be sure to stay hydrated to keep your energy levels up.  
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5 – Mind Over Matter
Anyone who knows me knows that I genuinely believe in the power of positive thinking! Sometimes we are our own biggest obstacle! So, the next time you feel rundown and unmotivated try repeating a positive mantra to yourself for 2 minutes each day. Meditating, repeating mantras, and practicing positive thinking can feel strange at first, but just start small by pushing all of your negative thoughts away and either try to embrace the complete silence or repeat positive thoughts in your mind for a small amount of time. Gradually, you’ll be able to see the impact changing your mindset will have on your overall wellbeing and happiness, and you’ll be able to increase your meditation time, too. If meditation just isn’t your thing, reading motivational books and quotes is another great way to prevent negativity from weighing you down!
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How do you re-energize? Let me know in the comments section below!

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5 of My Favorite Things to do on Valentine's Day

2/14/2017

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Happy Valentine’s Day!

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Valentine’s Day may be known as the holiday for lovers, but I think everyone could use a little extra love and kindness in their lives! At some point in time, we’ve all heard people complaining that Valentine’s Day is unnecessary and more of a commercialized holiday than anything – but, really, what is wrong with a day dedicated to telling those who are most important to you that you care for them? There are plenty of kind gestures and DIY ideas that you can try - and that don’t require very much money, if any at all!

I love focusing on family and friends on Valentine's Day so in addition to celebrating a Valentine's date night on February 13th, the night before the crowds...Here are 5 of my favorite things to do on Valentine’s Day to let the people in my life know they are appreciated!
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1 – Little Messages
I love post-its and always have at least one stack of them laying around my office. Each year, I like to write out inspirational quotes, positive, affirmative words, and compliments on a pack of post-its. (I like to use brightly colored paper and a metallic-colored pen for an added decorative touch, but you can use whatever you have on hand – it doesn’t even have to be a post-it!) Then I stick my notes in places for people to find them. For example, I put notes on each of my employee’s desks in the morning before they arrive (or while they are out on their lunch breaks). Sometimes, I’ll put notes/quotes directly on the mirror in the bathroom with lipstick, eyeliner, or washable marker, or I'll put post-its or magnets on common places, like the refrigerator. Whether I leave these little notes for family, friends, employees, or complete strangers, they undoubtedly brighten each person’s day and leave them feeling great! ​
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2 – Cook Something Special
What says “I love you” more than a home-cooked meal? I love eating and cooking delicious food. Some of my earliest memories are of being in the kitchen with my family and having great conversations and many laughs  as we prepare and enjoy family meals. Unfortunately, my schedule does not afford me much time to create the decadent and delicious family dishes of my childhood...But, when I do have a little extra time, especially during the holidays, I like to stay home and cook with my family. For Valentine’s Day, my family and I like to create healthier versions of some of our favorite desserts! A tasty treat and great company is the perfect complement to any day.  
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3 – Galentine’s Day Brunch
It’s safe to say that by now everyone has heard of Galentine’s Day, and if you haven’t you’re missing out. Galentine’s Day is Valentine’s Day, but instead of focusing on a significant other – it is for all of the special ladies in your life! No significant other? No problem! Each year, a group of my close girlfriends and I will get together for brunch and celebrate our friendship! I like to bring each friend a yellow rose, which signifies friendship, and is gorgeous! You can set up your Galentine’s Day any way you’d like! If you’re looking to save money, try hosting a pot luck meal and exchange handmade cards!   
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4 – Date Night Jar
A few years ago, I was struggling to come up with good ideas for date nights with my husband. It is easy to settle into a routine and to do the same things over and over. In my hunt for the perfect date night idea, I came across the Date Night Jar. Each year, I now give my husband a jar full of date night ideas on separate slips of paper – we call them “Date Night Coupons.” Throughout the year, I’ll write down different ideas that come to mind and then store them away in the jar until Valentine’s Day. I like to include a wide variety of ideas from dinner at a new restaurant we’ve been eyeing, to something more adventurous like zip lining, to date-nights in! I try to include at least 12, so that we have one set, fun date planned for each month, but you can do as many coupons as you’d like! This is the perfect gift if you have trouble deciding what to do on your date nights!  
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5 – Scavenger Hunt
I love scavenger hunts and will often set one up for my daughter or husband on Valentine’s Day. There are so many different ways you can customize and switch this activity up, which makes it perfect for a Valentine’s Day tradition! Typically, I’ll create little riddles and notes that will lead to the next clue and hide them around the house. (The weather can be challenging in New York this time of year, so it is difficult to plan one for outdoors). I usually create a package or basket full of personalized items as the end-prize. For my daughter, I like to include a new book or two that goes along with the spirit of the holiday. Not only is a scavenger hunt fun for the recipient, but it is just as fun to organize and to watch them trying to figure everything out!
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What are your favorite things to do on Valentine’s Day?
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Spring Festival – 5 Lucky Traditions for the Year Ahead

2/10/2017

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Happy Lunar New Year!
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Spring Festival (also known as the Chinese New Year and Lunar New Year), typically begins the evening before the first day of the New Year and ends on the 15th day of the first calendar month – according to the lunar calendar. It is a time to prepare for and celebrate the upcoming year. This year, I attended the Lunar New Year parade in New York City - which had no shortage of gorgeous and vibrantly-colored floats or delicious street foods. Learning about and celebrating other cultures has always been important to me, as I feel it enables one to better understand and connect with others. As a passionate networker, and food-enthusiast, I love nothing more than meeting new people, sharing experiences, and trying new cuisine. In honor of the Lunar New Year, here are 5 lucky traditions I learned more about this year and would like to share with you!
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1. Food:
The New Year’s Eve meal is the most important dinner of the year and different foods have different meanings attached to them. For example:
  • Fish – this is a meal must-have and is thought to bring in a surplus of money and luck.  
  • Dumplings – as a whole they are thought to bring wealth your way, but different types of dumplings have different meanings.
  • Sweet Rice Balls – this favored dish is thought to promote family togetherness.
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2. Colors:
Red and gold are lucky colors for the Chinese – they symbolize happiness, wealth, and prosperity. Many people dress in red and display red and gold signs at the entrance of their house or business to promote good fortune.
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3. Cleaning:
It is important to thoroughly clean your house before the New Year, but do not clean your house on New Year’s Day – as you could be cleaning out any good luck that is coming your way. In addition to physically cleaning, it is important to clean up other aspects of your life as well to ensure a fresh and successful New Year. This means paying off old debts, making amends with family and friends, and resolving any other outstanding issues you have.  
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4. Decorating:
Foods is not the only thing that has significant meaning attached to it. Certain plants and flowers are thought to bring luck to your life, too. Many people will flock to their local florist to purchase lucky plants to decorate their homes for the New Year. Some of the most popular plants purchased include:
  • Orange Trees
  • Mandarin or Kumquat Trees
  • Bamboo
  • Cherry Blossom Branches
  • Pussy Willow Stalks
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5. Give Back:
It is tradition to give red envelopes filled with money to children or to unemployed adults. If you do not fall into either of the above categories, then you should be giving an envelope to someone to ensure good fortune comes your way. This exchange is called “Hóng Bāo” in Mandarin, pronounced like “hoong bow." While giving is thought to bring fortune your way, you do not want to ask for money during the New Year, as it can have the reverse effect.  

It’s almost always more gratifying for me to give, than receive ;-)
Try it ~ You may be surprised how good it feels to give!  
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Bullied to Beautiful – An Event You Won’t Want to Miss

1/25/2017

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Bullied to Beautiful – An Event You Won’t Want to Miss

Nobody likes a Bully: Stop Bullying and Spread Beauty!

Bullied to Beautiful
January 31, 2017
Starting at 7pm
The Metropolitan Room | New York, NY

​Get Tickets Here!


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Lisa Jason, a celebrated cabaret singer, is using her voice to empower those who have been silenced by bullying. A portion of proceeds from the “Bullied to Beautiful” cabaret will be donated to "NO BULLY,” which is a US-based social change organization that trains schools to activate student empathy to stop bullying and cyberbullying.

The Inspiration Behind the Show:
Lisa Jason spent her childhood years being relentlessly bullied, after moving to a small town in Massachusetts. She found sanctuary in the music of the nineteen-seventies, which helped her to escape the world outside. Ryan Shirar’s original arrangements of such hits as, “Rainy Days and Mondays,” “My Heart Belongs to Me,” and “Cats in the Cradle,” adds the color and texture to Lisa’s story, as she paints a picture of her, at times heartbreaking, journey and brings the issue of bullying back into the forefront, which continues to be a major issue around the world.

Lisa’s inspiring story and efforts shows that bullying can affect anyone, and more importantly, it shows that anyone has the power to fight back and to help stop bullying from destructing the lives of others. The decision to get involved in a cause and to effect change may not be an easy one to make, but it is one that will make a positive difference in the lives of others, as well as your own.


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#TRUECares:
People who are catalysts for positive changes in the world,  like Lisa Jason, have inspired TRUE’s philanthropic initiative, #TRUECares and newest model division called TRUECares. TRUECares was founded as a way to promote and acknowledge models who are making positive impacts in the world and giving back to communities through charity. The "Bullied to Beautiful" campaign shares our mission to better the world by empowering people while embracing their differences. During my pre-teenage years, I was teased, suffered from low self-esteem, and lacked confidence. My experiences fueled my passion to utilize TRUE as a platform to support and give voices to and support those in need.

​Please JOIN US on January 31,2017 for a night of music that will make a difference! Lend your voice to those in need by raising awareness about bullying and celebrating the uniqueness in others - nobody likes a bully and there is beauty to be found in all!  


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TRUE’s 2017 “Winter Warm Up” Recap

1/25/2017

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TRUE’s 2017 “Winter Warm Up” Recap

A special THANK YOU to all who attended 
​& contributed to the success of our 3rd “Winter Warm Up”!
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Last Friday, TRUE Model Management hosted the company’s  3rd annual “Winter Warm Up” event at Proper West in New York City. The event is an occasion to celebrate the talented and amazing fashion and beauty executives, designers, models, photographers, makeup artists, and stylists who contribute to the success and uniqueness of TRUE Model Management. While the weather was not as cooperative as we would have liked, the welcoming atmosphere, hors d’oeuvres, and tasty hot cocoa bar had guests warmed up and dried from the rain in no time!

For the second year in a row, new and gently used outerwear garments were collected at the event and guests were given a raffle ticket for each item donated to the NY Cares Coat Drive.

In addition to helping New Yorkers in need, donors were given chances to win almost 2000 in prizes! More than100 coats were collected at the event and a few guests were selected as winners of gifts donated by Awe Inspired, Conair, Gotham Beauty, “Bullied to Beautiful,” and the Marc Harris Salon.

Fashion designer, Layana Aguilar, showcased her fabulous designs, “warming up” for NY Fashion Week. Aguilar’s runway show, which TRUE is sponsoring, is February 10th. So, keep an eye out for her fabulous collection!  
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TV Guide Celebrates Mariska Hargitay and Law & Order’s 400th Episode

1/13/2017

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It was a star-studded night celebrating a significant milestone for both actress Mariska Hargitay and TV series: Law & Order.

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NBC’s Law & Order TV series celebrated its 400th episode Wednesday night at a special, TV Guide Magazine event honoring lead actress, Mariska Hargitay. The red carpet affair took place on the top floor of the gorgeousGansevoort Park Avenue, in New York City. The show, which has been running for 18 seasons now, has created quite the following of loyal fans and is certainly a testament to what constitutes great TV. Marissa looked fabulous at the event, donning a black dress with black lace details, lightly tousled waves, and natural makeup. She was accompanied by her husband, actor Peter Hermann.  


It was a star-studded event. Many actors and actresses got their start by appearing on the TV series, a reputation of the show that continues to ring true. Harry Connick Jr., Peter Gallagher, and Dean Winters were among the many who stopped by to show support for Dick Wolf and Mariska.

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During the event, creator Dick Wolf addressed the audience stating, “It’s hard to believe the number of people who have been part of this show. It is a dream come true for me to have what is really a family in this city doing this show.”  

The family vibe Wolf noted was palpable. Hargitay’s own speech was emotional and whole-hearted, as she expressed gratitude to Dick Wolf and to TV Guide for their support and guidance. She was visibly overwhelmed by the outpouring of love and encouragement from staff of the show, the network, and the fans. 

As a board member of the Federal Enforcement Homeland Security Foundation (FEHSF), where we proudly celebrated Dick Wolf's Lifetime Achievement Award in May of 2016, I was thrilled to catch up with one of television’s most altruistic and iconic producers at the event!

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5 Tips for Making Your New Year’s Resolutions Realities

12/29/2016

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Are you looking for a way to make some positive changes in your life?
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With schedules changing, more travelling and social engagements, and an increase in your regular spending, it is only natural to feel overwhelmed by the stress of the holiday season. If you feel like you have a million things on your to-do or bucket lists that you’d like to accomplish, but don’t know where to begin or how you’ll ever find the time to do it all, take comfort in knowing you are not alone! This New Year, start 2017 on a positive and relaxed note by making your New Year’s Resolutions a reality! Below are 5 of my favorite tips for setting and achieving goals! By following these simple steps, you too can make some positive changes in your life and fight off stress!
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1. Set Realistic and Short-term Goals
When stress starts seeping into my life, I find it helpful to break everything down into smaller and more manageable tasks. By creating “stepping-stone” goals, you will be able to see results and to chip away at your larger goals faster, which is a great motivator. Remember, no goal is too small, so set as many as you feel you need.   ​
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2. Establish a Positive Mindset
Don’t underestimate the power of positive thinking. This year, try to maintain a positive outlook, even in seemingly impossible or insignificant situations. You can practice this beginning with the goals you set for 2017. For example, instead of setting a goal to eliminate all sugar from your diet, set a goal to incorporate healthy sugars, like fruits, into your diet. By incorporating healthy sweets, you will also be eliminating unhealthy and processed ones. Creating positive goals will help you to feel like you are improving your overall well-being, rather than punishing yourself.
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3. Be Accountable
One of the best ways to ensure you will reach your goals is to create accountability for yourself. Ask a friend or family member if he or she would like to work on reaching a goal with you, perhaps it is something he/she has been wanting to achieve, too. This will not only provide you with accountability, but with a great support person, too! If you don’t know anyone that would be interested in joining you, check out the internet, where you can find a number of different groups and organizations that will offer you accountability and support for all kinds of goals/interests. If you do best on your own, give yourself reasonable deadlines and check-in points to evaluate your progress and to plan your next course of action. This will help you to stay on track and to not lose momentum!
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4. Get Organized
Organization is important if you want to make your resolutions a reality. One of my favorite ways to get organized is to create lists. When setting your resolutions, write out your long-term goals and then order them based on how important each one is to you. Next, write down your smaller “stepping-stone” goals under each larger goal. Lastly, set reasonable timelines and check-in points to evaluate your progress. This will help you to visualize your goals and to better develop a plan for achieving them. If I’m handwriting my list, I like to keep it in a place where I will see it often, like my desk or on the refrigerator, as it helps to keep me motivated. If lists are not your thing, there are a number of organizational apps and systems that you can use instead.
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5. Create a Reward System
Just because you have a long term goal or New Year’s Resolution does not mean you shouldn’t reward yourself along the way. Change takes time and a lot of hard work and discipline, so be sure to recognize your progress along the way. As part of your planning process, come up with some small and large rewards that you will treat yourself to when you’ve successfully completely certain stepping-stone goals. This will help to keep you feeling great about the hard work you’ve been putting, which is exactly what you need to keep turning those resolutions into realities!
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How Small Businesses On Tight Budgets Can Reward Their Employees

12/28/2016

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It’s the end of the year and you want to do something special to reward your hardworking employees. There’s just one problem: you’re on a tight budget! Well, I’m here to tell you that being on a budget shouldn’t have to stop you from showing appreciation to your employees at the end of the year. You don’t always have to go over the top, and for many start-ups and small businesses it isn’t an option to begin with. Below, find five ways to recognize your employees without breaking the bank.
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1. Write a Note: If you really don’t have the extra funds for gifts or get-togethers,  writing notes to your employees is a great way to show how much you value them. To go the extra mile, personalize the notes by telling each employee exactly how he/she has contributed to the company in the past year. Gratitude is often one of the best gifts, and employees appreciate knowing that they are valuable members of the team. Also, when you put your appreciation into writing, your employees receive the added benefit of being able to have an on-the-record example of their hard work to go back to in times of doubt. ​
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2. Get Out of the Office: Around this time of year, many people feel a little extra pressure and can become overwhelmed with commitments. From last minute holiday planning to the end-of-quarter crunch, every employee (and you!) needs a much deserved break. Try taking the team out for lunch or a drink and let the fun begin. Whether it’s a surprise or an annual team lunch, everyone will enjoy letting off a little steam. This is a great way to promote team bonding too! Also, the time between Christmas and New Year’s can often be a dead-zone in the office. Think about surprising your employees with a day off or a remote work day when there’s not much work to do. You may just earn the title of “best boss ever!”
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3. Give a Gift: Give a small personalized gift to each team member. There’s no need to spend a lot of money to show you care, as long as the gift is thoughtful and meaningful. Think about giving a cute coffee mug to the officemate who always uses the styrofoam cups or a nice pen to the employee who still uses the freebie one from the dentist’s office. Personalized gifts, even when small, show your employees that you are paying attention to their needs and aware of their unique tastes.  
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4. Recognize Their Talents: For your employees to give you their best work, they need to feel appreciated. One of the best ways to do this is to foster a culture of gratitude and support. Try making a bulletin board for the office lounge where photos and clippings recognizing outstanding achievement can be posted. Don’t only include achievements from the office either; if an employee was featured in the local news for his/her prizewinning garden, post that clipping too! This helps to recognize every employee’s individual talent, as well as show off the person’s out-of-office skills!
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5. Give them some extra time off or let them work from home: Working from home is a luxury that most employees would never feel comfortable asking for. So, don’t make them! At TRUE Model Management, we encourage employees to work remotely during the holidays, if they feel it will be the best situation for them. Also, in a study published in the Harvard Business Review, it was found that employees who worked from home were more productive than those who worked in the office. So, not only will your employees benefit, you will too! Another great holiday gift, if your industry and business allow for it, is to give your employees a little surprise time off or half days during the slower holiday times. It is a great way to let your employees recharge and to get ready for another productive year!  ​
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If you’ve noticed a theme here, you’ve been paying attention! Appreciation and gratitude are the best gifts you can give your employees, whether it’s the holiday season or not. And if you’re a small business owner, your appreciation can’t always come in the form of luxurious gifts. But, if you try these examples above, I’m sure that your employees will feel the love this holiday season.
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Look Good Feel Good Benefit Gala Recap

12/8/2016

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There are 2 things I love: networking and raising awareness and support for great causes!

On December 5th, I was able to do both of these things when my company, TRUE Model Management was a sponsor for the “Look Good Feel Good” Gala. This wholehearted benefit was created and hosted by professional hairstylist and renowned make-up artist, Marcello Costa. The event raised awareness and support for The American Cancer Society and Marcello’s new Signature Wig Collection to benefit cancer patients.

​As a cancer survivor myself, the ability to support organizations like The American Cancer Society is near and dear to my heart. No matter how small or big, all donations make a difference and help to fund research, progress treatments, and provide care to those who have been diagnosed with the disease.

Cancer is one illness that is felt by all, as almost everyone knows someone personally who has been affected. The “Look Good Feel Good” benefit was inspired by and in honor of Marcello’s mother who suffered from a brain cancer that ultimately took her life. Marcello was only 23 when his mother was diagnosed with cancer, and he made a promise to her to that he would help other people who are diagnosed with cancer.

Marcello created his first wig for his mother to wear after she lost her hair due to her cancer treatments. His mother’s reaction to the wig he made, was a moment that impacted Marcello deeply. As soon as she put the wig on, you could visibly see a positive difference in the way that she was viewing herself. This defining moment, lead Marcello to look into wig production to learn everything he could about the process. He saw firsthand the power that feeling good about yourself had on your overall wellness and he wanted to help people who had lost their hair from cancer to feel great again.      

At the event, Marcello debuted his new line of signature wigs geared towards cancer patients, during a spectacular fashion presentation. His new line celebrates women and gives them the ability to feel like themselves again. Many women going through cancer treatments lose their hair and begin to feel like they are losing themselves and what makes them beautiful. But, cancer can’t take away your beauty and one of Marcello’s gorgeous wigs will have you feeling as confident as ever.
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If you were unable to attend the gala, but would like to donate to The American Cancer Society, you can do so here. Remember, donations are tax deductible!
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The night featured many amazing people and performers.

Sponsors Included:
Marcello Costa by True Indian Hair
Marcello Costa LLC
Redken
MJ Records
Dj Rock and Soul
Roust
Gancia
Russian standard Vodka
kBA
TRUE Model Management
Brief Comunicacoes
Leblon
Layana Aguilar
MUD
American Cancer Society

Special Performances by:
Caly Bevier (Americas Got Talent)
Casey (MJ Records)
DLyte (MJ Records)
Coran (Broadway Actors for the Finale)

Special Guests included:
Janine Ditore ( Big Ang. Sister)
Abby Lee ( Dance moms)
Layana Aguilar, aka Project Runway contestant and the designer of Disney's princess Elena Of Avalor

Special thanks to Jovani Designer Dresses and Roust beverage sponsor.

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